Cyber Monday 2012 for Real Estate Investors | Instant Investor

Cyber Monday is one of the best days of the year for real estate investors, so what should you be looking for sales on?

Black Friday, the day after Thanksgiving is known as one of the biggest shopping days of the year but with the popularity of online shopping and consumers tired of battling crowds in stores the following (Cyber) Monday has blossomed into a major annual event, with ?Cyber Week? sales topping $6 billion last year.

This is a big sale day for real estate investors to grab up deals on all types of items for fueling their businesses and getting discounts to maximize marketing ROI and the spreads on properties being flipped.

Stores like Home Depot run special sales so that real estate investing companies can scoop up big savings on appliances, and finishes like hardware and lighting fixtures as well as tools and other building materials to build in more profit margins to their deals.

With so many new electronic devices coming out and the need for investors to stay wired into to the latest marketing platforms as well as improving their own flexibility and time management and finding good deals on holiday gifts this is a sweet time to grab the latest mobile devices and smartphones.

Of course real estate investors shouldn?t forget to cash in on all of the other shoppers and money being thrown around to sell more homes themselves either.

Cyber Monday is going to see masses of internet traffic, which investors ought to be capitalizing on with their own PPC ads, banners, social media campaigns and seasonal sales. Maybe it is offering 10% off on homes on the day or 25% off the cost to join your foreclosure property tour.

However, it pays to get started early as other retailers will begin rolling out their own sales in advance too. Most people work on the Monday and may have more freedom to shop over the previous weekend.

Investors should also consider cashing in on all of the traffic on Black Friday. There will be a ton of web traffic then as shoppers look up sales to visit and there will be a lot of foot and car traffic on the move too which can be captured with signs and other displays ads.

In fact property investors are probably smart to start sending out emails the day before Thanksgiving and all the way through Cyber Monday. Prospects will have a lot of time off from Thanksgiving Day forward but they can also be distracted but this is one occasion when you can probably hit them daily without being too annoying, especially if you are offering something valuable. The same goes for social too, especially with its power to show up on top of search engines, so keep seasonal keywords in mind more making the most out of it too. Even if you don?t have anything to put on sale this could be a great time to pick up more likes and social followers and build your email lists.

Source: http://www.instantinvestor.com/cyber-monday-2012-for-real-estate-investors/?utm_source=rss&utm_medium=rss&utm_campaign=cyber-monday-2012-for-real-estate-investors

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